As a new business, you may be wondering whether you should be taking credit card payments or not. This is a common question and should be considered carefully. However, if you want to create the most opportunities for success, it is essential to accept credit cards at your new business. Keep reading to find out why.
It isn’t the most obvious reason, but it’s vitally important. Taking credit card payments gives your business a professional image. A cash only business can give the appearance of a fly by night operation that might not last. That’s why it’s so important to be able to accept credit cards as payment: it helps solidify your business as professional and trustworthy. It also demonstrates that your business wants to meet the needs of its customers.
Customers Expect It
Customers expect to be able to use their credit cards wherever they go. Most places accept payment cards in today’s market. You can use your credit card on airplanes, at farmers markets, and when shopping online. If so many non-traditional places of business accept credit cards, customers expect you to accept them as well.
Capture More Sales
Accepting credit card payments also benefits your bottom line. Most consumers don’t carry large amounts of cash with them. Not accepting credit cards can actually hurt your ability to conduct business.
Consider this: if a customer attempts to purchase goods or services from you and you can’t accept their credit card as a form of payment, do you think they will take the time to leave your store, find an ATM, withdraw a large amount of cash, and return to finish the transaction? Or will they simply move on to the next place of business that does accept their credit card and purchase from them?
Taking credit card payments is a great way to capture more sales, including impulse buys. The number one reason your business should accept credit cards is it will help you increase your sales.
Reporting and Metrics
Finally, accepting credit cards will help you understand the trends of your business. Most payment processors include reporting and data analysis so you can track the habits of your customers. Understanding your customers, and how they shop, will help you become a more efficient business owner.
Choose the Best
The only question you should be asking about taking credit card payments is which provider you’ll use. Allied Wallet offers unrivaled service, security, and support for payment processing. Whether your business is big or small, we have solutions for you. We offer easy setup, state of the art security, top notch support, convenient tracking tools, and affordable rates. Call today to take your business to the next level by accepting credit card payments.