Once you’ve built your site and you’re up and running, you’ll eventually find yourself in need of site traffic. You can get traffic to your site in several ways, but studies show that getting organic search visits to your website is becoming increasingly difficult.
Even small e-retailers are being forced to into practicing various forms of online marketing to bring traffic to their sites. Methods that were primarily for larger, established companies with big budgets are now the same primary initiatives that small companies will need if they want to attract traffic to their ecommerce websites.
Many companies are taking advantage of social media marketing. Whether or not you invest in a targeted campaign, it’s a great place to directly connect to end users and potential consumers. Social media has proven to be a valuable tool in online marketing.
Paid search campaigns are also commonly used to compensate for the increasing difficulty found in acquiring organic search traffic. According to ROI Revolution Inc., the median amount that companies spent per month on pay-per-click campaigns was about $13,000 in 2013.
Attracting traffic to your site can be done in many ways, make sure to see what works best for your online business and start marketing online.