Tips Beyond the Social Media Horizon, a popular business news blog, posted a great article on the variety of new tools that can ease the strain of business management in the unpredictable currents of today’s market. Most business owners understand the value of social media marketing. And while social media engagement is important, there are far more tactics to build your business beyond Facebook and Twitter.

A business can benefit by running its own blog. A blog can generate traffic and create greater brand presence when maintained correctly. A blog must provide value and spark interest in its target demographic. Businesses must blog about things pertinent to their industry and keep readers and potential customers interested. They must post often, but thoughtfully. If a blog can keep customers interested, it will keep its customers’ support.

Additionally, business owners will find their companies more easily manageable if they utilize mobile technology. On your mobile device you can review your emails, keep in contact with people via text messages, and even perform transactions. Mobile technology not only helps business owners, but customers as well. Merchants can offer customers incentives or specials based on their geographic location which gets their products into the hands of consumers who need and/or want it.

Smallbiztrends encourages their readers to utilize their resources at hand. At the root of things, Allied Wallet and Smallbiztrends advocate the idea of community. If businesses function together and turn to each other for resources, we’ll all grow simultaneously towards fiscal success.

See SmallBizTrends full article

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