E-commerce businesses are growing significantly all over the world. There is a big opportunity for e-commerce businesses to go global and attract international customers. Having an international consumer base will not only expand their revenue and operations but it will encourage efficiency amongst internal departments due to increasing competition from foreign competitors. But you might wonder, “How do businesses penetrate international markets?”
Creating brand awareness for your product along with rigorous marketing campaigns, both traditional and online, will help boost recognition in foreign markets. The unique and differentiated product has to have a solid web presence in many different languages. It is simply an easy way to communicate with international consumers and it ensures that your website will reach its potential target market.
250 million users use the internet in their native language and the internet makes it possible for these international consumers to gather information about goods and services. The main connection between your company and its international consumers is the website online, and having a website in the user’s language ensures better communication for both parties. Hence, having a website in multiple languages will enable you to take your business to different parts of the world.
Allied wallet, an important e-commerce payment solution provider, translated its own website in seven different languages. German, English, Spanish, French, Japanese, Portuguese and Chinese-speaking consumers can communicate and find about the payment gateway solutions provided by the multi-national merchants. Some studies suggest that consumers are tempted fivefold to buy goods and services from a website that is in their own language. This ensures rapid market growth by removing communication barriers, allowing everyone to enjoy the benefits of an advancing global economy.