These days, more and more shopping takes place online. People love being able to browse whenever and wherever they choose, which is why more and more businesses are offering online shopping and purchasing options. Digital shopping and purchasing will only continue to increase. In order to grow your eCommerce site you need to be able to facilitate digital payment. But which online payment processor should you choose for your business? Keep reading to find out how to choose the best option for you.
The first determination of any business investment is typically cost. While accepting credit cards online will definitely help you expand your business and make more sales, it does come with associated fees and charges. Like the old saying goes, you have to spend money to make money. Processing fees and rates can vary based on sales volume, dollar amount, and other transaction variables associated with your account. You also may be required to cover start-up costs, monthly payments, and application fees. Each online payment processor will have their own rates and recurring fees, so before you commit to a service you should understand what costs will be required of you.
Put It in the Cart
There are a number of ways to facilitate online payments. Some options redirect your customers to an external page while others will allow you to accept payments from within your website. Determining where you want your customers to pay is very important when considering which online payment processor you will choose. Having your customers complete the sale at an external site could result in lost sales due to a complicated or confusing format.
Perhaps the most important consideration when comparing various payment providers is security. Protecting your customers’ sensitive information is a priority for your business and you want to ensure that it’s a priority of the payment processor you choose as well. Your online payment processor should offer a combination of data encryption, complex algorithms, fraud scrub, and other security measures to keep your customers financial data safe and secure. You also need to ensure that your customers are authentic. Your provider should also offer protection for you against fraud and chargebacks.
An often overlooked aspect of payment processing is the customer support the service provides. Ensuring that your eCommerce site provides seamless payment processing at all times is vital to your success. After all, if a customer has problems finalizing their sale they will more than likely move on to the next site rather than wait for the issue to be fixed. Therefore, immediate customer support and problem solving is very important when considering which online payment processor you will use. Great customer support does so much more than troubleshoot. It should also provide you with personalized tools to help you grow your business and increase your online presence.
Your One-Stop Payment Stop
Allied Wallet proudly offers a wide range of payment processing options for your eCommerce site. We provide top notch security and excellent customer support. Contact us today to discuss your business needs and goals. We’ll work together to get you where you want to be.