If you run a small business, building a website and advertising your products and services to a bigger audience will do great things for your sales. This is especially true if your business is centered around unique gifts or services that only appeal to a specific audience. There are only so many people in your local area, and renting a space for your business can be expensive. This makes slow days stressful.
If you accept online payments, you will build a larger customer base over time, which will help support your brick-and-mortar business. With the right marketing skills and a secure global payment gateway, your business can reach heights you never dreamed of.
Bring Traffic to Your Website
Now that you’ve chosen to start an online business, you need to let your potential customer base know about all of the great things you have to offer.
You can do this by:
- Making sure your website is listed in search-engine results
- Getting involved in social media
- Doing promotions, giveaways, and other eye-catching advertisements
- Ensuring that the gateway you use to accept online payments is secure and reputable
Never be afraid to get creative with the way you advertise your business. You’re an innovator, and the world of marketing is changed by innovators every day. Security is one of the most important factors, so choosing a protected payment gateway from Allied Wallet is your first step in solidifying your brand.
Team Up with Other Businesses
If you know of another reputable business that offers products or services that would mesh well with yours, don’t be afraid to approach with a proposal for an affiliate program. You could choose a business in your local area, but you don’t necessarily have to. The most important quality in an affiliate business is trustworthiness. If customers are referred to your website by a business they feel safe with, they will have more trust when you accept online payments from them.
Make the Full Move to the Web
If you have a brick-and-mortar business that is struggling to make ends meet, you might want to consider taking things completely online. Whether or not your business would thrive without a physical location is dependent on many factors. A fortune teller could give webcam readings from the comfort of his or her home with almost no overhead, but someone who sells artwork or gifts may still have to rent a space to house inventory.
Take Advantage of Quickpay
Allied Wallet offers Quickpay, a wonderful payment processing solution for medium to small online businesses. It works with 164 currencies, ensuring that you can serve customers all over the world. It’s also PCI-DSS Level 1 Compliant and certified by the FSA, Bank of America, Allied Wallet, and First Data. With a payment gateway like Quickpay, you can relax with the knowledge that your customers are safe from identity theft and other security issues.
Build Your Brand with Allied Wallet
Whether you want to start a new online business, expand your current business, or take a struggling business to new heights by going online, a global payment gateway like Allied Wallet will provide you with the security you need to find success. We are trusted to accept online payments by thousands of different business owners thanks to our innovative services and technology. You can put your trust in us, and we will help ensure your customers develop that same belief in you. Contact Allied Wallet today to get started.