Choosing the right payment gateway for your ecommerce site is an important decision. With so many options available, you want the right one for your business needs and goals. How do you choose the right one for you? Our payment gateway comparison guide covers 5 important criteria for you to consider when choosing your payment gateway.
1. Ease of Setup and Use
The first aspect to consider when choosing your payment gateway is ease of setup and use. You don’t want to spend valuable time and resources setting up and learning how to use complicated technology. You want an easy to use format that integrates seamlessly with your website and your shopping cart technology.
2. Third Party Integration
In much the same way, when you’re making a payment gateway comparison, you’ll want to find out how easily the gateway technology integrates with third party software. You want your payment gateway to communicate and work with your accounting software, your shopping cart software, and your website. Ensuring that your choice of payment gateway is easy to setup, easy to use, and compatible with your existing technology is incredibly important. You don’t want to deal with glitches or system crashes because you didn’t check compatibility.
3. Types of Payments Accepted
Once your system is up and running, you want to make sure your payment gateway offers you a wide range of payment options. Your payment gateway should allow you to facilitate financial transactions around the globe. That means being able to accept payments in multiple currencies and between multiple payment cards. You also want your payment gateway to be able to facilitate payment options like recurring payments, subscription and membership payments, and ACH payments.
4. Reporting and Analytics
Your payment gateway comparison should also include reporting and analytics. Understanding the trends and patterns of your business is just as important as being able to process multiple payment options. A great payment gateway will offer a customer database, tracking, and reporting. That way you can keep on top of your business and make wise decisions.
5. Customer Service
Customer support is an often overlooked aspect when first making a payment gateway comparison, but it shouldn’t be. Customer support is a vital component of a great payment gateway provider. After all, no matter how good your system, provider, or software is, problems sometimes happen. You want to be able to deal with them quickly and efficiently to minimize lost sales and unsatisfied customers. Ensure that your payment gateway provider offers round the clock, live customer service to get you up and running in the case of a payment problem.
Ask a Professional
There are many things you need to consider when choosing a payment gateway provider. Our payment gateway comparison covered just five. For more information on payment gateways, what you need to consider, and how to make the best decision, contact Allied Wallet today. We have a long history of providing exemplary payment processing solutions. Call today to find out more about payment gateways and what they can do for your business.