(January 2013) The Wired Magazine article, “Building a New Era of E-Commerce From London,” features an interview with Allied Wallet’s CEO, Andy Khawaja, in which he takes a moment to explain Allied Wallet’s success in e-Commerce. Mr. Khawaja’s company began with a vision of security and versatility in payments online. The global marketplace lives in online transactions, and Andy Khawaja recognized a need for simplification. In its beginning, e-Commerce saw a tedious checkout process and an environment frequented by fraud.
“The banks were paranoid about anything to do with credit-cards online.” By developing a sophisticated infrastructure for encrypting payments and building their award winning payment gateway, Andy Khawaja and Allied Wallet built a system that would mediate the difficulties involved in buyer and seller relationships online.But Andy Khawaja’s multi-billion dollar business was not only built on the idea of simplification.
Wired Magazine explains how Allied Wallet was built with the goal of connecting the global marketplace. Allied Wallet merchants can accept over 164 currencies and settle in 25 with no conversion fees, rendering a simple means for buyers to connect to sellers all over the globe. Wired Magazine’s article about Allied Wallet spans the future as well as the past. “I’m going to write a new era for the e-Commerce business,” says Mr. Khawaja.